A Greener Graveyard

What_

The Greener Graveyard movement educates people about the harmful effects modern day burials. By presenting a more eco friendly and cost effective option, a natural burial, they will be given the tools to make an educated decision about their burial services and educate others as well. 

Objective_

Create a campaign that educates people about the problems with modern day burials and teach them about natural burial options.   

Approach_

Create a design that has a serious and somber tone while also maintaining an optimistic outlook.

I created a series of designs that would be used as a sponsored Instagram story. The design gives a quick overview of the movement with a link to the website.

The website would target younger people whose death would come at a much later date. Instead of offering funeral scheduling, I offered natural burial information and options instead. 

© 2019 by Chandler Johnson