Saint Zain Menswear
Saint Zain is the mens partner brand to the womens clothing brand St.Lightning. Based in San Francisco they both sell vintage and repurposed clothing and appeal to a young adult market with a streetwear style.
Objective_
Create a male identity for the Saint Zain brand while still maintaining handcrafted feeling that St.Lightning has.
Approach_
Borrow from 1960’s/70’s rock posters
to create a nostalgic and cool feeling. Increase structure to the design & create a color palette that appeals to a male audience.
Original women’s brand for St. Lightning
New men’s brand, Saint Zain
Zain means "light" in many languages which ties back into the original St.Lightning brand. The new logo borrows similar elements from the SL brand like the hand and lightning bolt, but tweaked to match a more masculine identity.
