Saint Zain Menswear

Saint Zain is the mens partner brand to the womens clothing brand St.Lightning. Based in San Francisco they both sell vintage and repurposed clothing and appeal to a young adult market with a streetwear style. 

Objective_

Create a male identity for the Saint Zain brand while still maintaining handcrafted feeling that St.Lightning has. 

Approach_

Borrow from 1960’s/70’s rock posters 
to create a nostalgic and cool feeling. Increase structure to the design & create a color palette that appeals to a male audience.

Original women’s brand for St. Lightning

New men’s brand, Saint Zain

Zain means "light" in many languages which ties back into the original St.Lightning brand. The new logo borrows similar elements from the SL brand like the hand and lightning bolt, but tweaked to match a more masculine identity. 

© 2021 by Chandler Johnson