Saint Zain Menswear

St.Lightning is a shop and studio for women that sells hand made products by local artists as well as vintage and repurposed clothing items. They wanted to create a men’s store to reach a broader audience that maintained their nostalgic brand voice.

Objective_

Create a male identity for the St.Lightning brand while still maintaining handcrafted feeling.

Approach_

Borrow from 1960’s/70’s rock posters 
to create a nostalgic feeling. Increase structure to the design & change color to appeal to a male audience.

Original women’s brand for St. Lightning

New men’s brand, Saint Zain

© 2019 by Chandler Johnson