Saint Zain Menswear
St.Lightning is a shop and studio for women that sells hand made products by local artists as well as vintage and repurposed clothing items. They wanted to create a men’s store to reach a broader audience that maintained their nostalgic brand voice.
Objective_
Create a male identity for the St.Lightning brand while still maintaining handcrafted feeling.
Approach_
Borrow from 1960’s/70’s rock posters
to create a nostalgic feeling. Increase structure to the design & change color to appeal to a male audience.
Original women’s brand for St. Lightning
New men’s brand, Saint Zain
