Saint Zain Menswear
Saint Zain is the mens partner brand to the womens clothing brand St.Lightning. Based in San Francisco they both sell vintage and repurposed clothing and appeal to a young adult market with a streetwear style.
Objective_
Create a male identity for the Saint Zain brand while still maintaining handcrafted feeling that St.Lightning has.
Approach_
Borrow from 1960’s/70’s rock posters
to create a nostalgic and cool feeling. Increase structure to the design & create a color palette that appeals to a male audience.
